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Alessandro De VitaCreative directorwho uses AI, not the other way round

Alessandro De Vita, AI creative director and founder of UAIT.AI

In short: I’m an AI creative director and creative technologist. I founded UAIT.AI, a studio that designs and produces advertising campaigns with AI, 3D and creative direction for fashion, beauty and lifestyle brands.

I’m not an “AI artist” and I don’t sell generated images. I do what a creative director does: I start from an idea, build a visual system and take it across every format. AI is the engine that makes production faster and freer.

Experience withPradaFurlaHellobodyBanana Republic

The path

  1. Scenography and architecture. I learn to build spaces, light and materials. It’s still the foundation of every image I direct.
  2. 3D and visualization. Architecture, product and digital projects: modeling, prototypes, animation, characters.
  3. The brands. I work in-house at Prada, then freelance for Furla, Hellobody and Banana Republic.
  4. Today. AI creative director and founder of UAIT.AI: AI-first advertising campaigns with premium production quality.

What I do

AI Ad Campaigns

Complete campaigns for launches and seasons, ready for social, web and advertising.

Brand Film & Character

Brand videos and characters or virtual models that stay consistent in every piece of content.

Social Content Engine

A system to produce social content with the same look, every week.

AI Automation

Consulting and automations for companies: online presence, bookings, customers, warehouse and business processes.

AI doesn’t replace creativity. It removes the limits of production.

AI is 20% of the work. Direction is the other 80%.

Teaching and workshops

I teach 3D with Blender and creative AI. In class I bring the same method I use on projects: practical, simple, no jargon.

For schools, companies, agencies and events: structured courses, one-day workshops or talks.

Organize a course or workshop →

From the blog

I start from the real questions brands ask. For example: how much does an AI advertising campaign cost (also in Italian).

Have a campaign in mind?

With UAIT.AI we design and produce AI campaigns with premium production quality and realistic budgets.

Let’s talk about your campaign →